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An Integrated Approach to New Food Product Development PDF eBook

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An Integrated Approach to New Food Product Development
CRC | 2009 | ISBN: 142006553X | 503 pages | PDF | 5 MB

New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. These failures drive home the need to understand the market and the consumer in order to deliver a product which fulfills the two equally important goals of consumer trial and repeat purchase.



An Integrated Approach to New Food Product Development PDF eBook

1$
Buy!Download Size: 5.2 MB


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