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Analysis for Marketing Planning, 7 edition PDF eBook

10$
Buy!Download Size: 3.58 MB


Analysis for Marketing Planning, 7 edition by Donald Lehmann and Russell Winer
English | 2007 | ISBN: 0073529842 | 312 pages | PDF | 5,3 MB

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.




Analysis for Marketing Planning, 7 edition PDF eBook

10$
Buy!Download Size: 3.58 MB


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