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CMO Foundations Cause Marketing - Lynda.com

10$
Buy!Download Size: 239.15 MB


MP4
Video: 720p
Duration: 37:22
English
Subtitles: VTT



Aligning your company's marketing with a good cause can both bolster your company's reputation and help to make the world a better place. In this course, join Drew Boyd as he shows chief marketing officers and senior marketers how to implement and test different communication styles, and how to get a cause marketing program working at their organization. Drew covers picking a cause and nonprofit or other organization to partner with; leveraging multiple external and internal channels to promote a cause; and creating the right digital platforms for customers to share their experiences. He also explains how to measure your cause marketing results.

Topics include:

-Why cause marketing is important
-Selecting the right cause
-Selecting a specific organization to partner with
-Communicating a cause internally and externally
-Promoting a cause through social media
-Testing a cause marketing initiative
-Measuring your results


CMO Foundations Cause Marketing - Lynda.com

10$
Buy!Download Size: 239.15 MB


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