Shoping cart:
Empty
Cheap Software
Search by Letter:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All programs New Mac

Cross Cultural Issues in Consumer Science and Consumer Psychology Current Perspectives and Future Directions

10$
Buy!Download Size: 3.25 MB

× Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions Close
Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions ByHester van Herk, Carlos J. Torelli
English | PDF,EPUB | 2017 | 220 Pages | ISBN : 3319650904 | 4.2 MB
This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods.
Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve.
Among the topics covered:
Culture as a driver of individual and national consumer behavior.
Consumer culture-based attitudes toward buying foreign versus domestic products.
Country-of-origin effects: consumer perceptions of international products.
The roles of cultural influences in product branding.
Cultural aspects of consumer-brand relationships.
Consumer behavior in the emerging marketplace of subsistence countries.
This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, cross-cultural psychology, marketing, international business, as well as professionals in these areas.
Purchase a Premium account from Download Link for Multiple/High Speed And Support


Cross Cultural Issues in Consumer Science and Consumer Psychology Current Perspectives and Future Directions

10$
Buy!Download Size: 3.25 MB


Customers who bought this program also bought:


Meetings of Cultures in the Black Sea Region - Between Conflict and Coexistence PDF eBook $1 BUY!
Spent Sex, Evolution, and Consumer Behavior PDF eBook $1 BUY!
Consumer Attitudes to Food Quality Products Emphasis on Southern Europe PDF eBook $1 BUY!
An Investigation of Women s and Men s Perceptions and Meanings Associated with Food Risks PDF eBook $1 BUY!
Instrumental assessment of food sensory quality A practical guide PDF eBook $1 BUY!
Handbook of Consumer Psychology PDF eBook $1 BUY!
Sensory Evaluation of Food Principles and Practices, 2nd edition PDF eBook $1 BUY!
Anatolia - Cauldron of Cultures (Lost Civilizations Series) PDF eBook $1 BUY!
Present Knowledge in Nutrition PDF eBook $1 BUY!
Encyclopedia of the Worlds Nations and Cultures 2 edition 4 Volume Set By George Thomas Kurian PDF eBook $1 BUY!
Wildlife Perceptions, Threats and Conservation $1 BUY!


Software Store Deal of the Day

2010 SUPER PACK 4

2010 SUPER PACK 4

Unclude: Adobe Acrobat 9.0 Pro Extended (1 dvd), Adobe Photoshop CS5 Extended 12.0 (1 dvd), Autodesk Autocad LT 2011 (1 dvd), Corel WinDVD Pro 2010 10.0.5.291 Multilingual, CorelDRAW Graphics Suite X5 15.0.0.486, DVD Cloner VII 7.10.992, TechSmith Camtasia Studio 7.0.0

Real PriceSaving Deal of the Day View it »
$2960 94.6%229$BUY!
We recommend
Categories
© 2010-2017. All rights reserved.