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Exploring Public Relations by Ralph Tench and Liz Yeomans 2006 PDF eBook

1$
Buy!Download Size: 95.3 MB

Exploring Public Relations is the definitive academic text on public relations.
Guiding you through the subject, it builds your knowledge and understanding with
a practical, no-nonsense approach. This text provides students with a comprehensive
understanding of the subject.

In this book you will learn about:

* Public relations and its role with the organisation
* The PR campaign management process
* Specialist areas including management, financial PR,
public affairs, crisis management, and more!

Geared towards both undergraduate and postgraduate students studying public
relations, corporate and applied communications, key features include:

* Think about boxes to encourage critical reflection
* In-depth international case studies to provide a global perspective
* Cutting edge PR theory applied to build a framework bringing the subject to life

Exploring Public Relations is an up-to-date and modern textbook combining cutting-
edge theory and classic thinking that will challenge students, academics and
practitioners alike. The authors are to be congratulated on the breadth and depth
of the perspectives provided encompassing both the public and private sectors.

.Paul B. Horsle, Horsle Communications and former Assistant Director of
Norwegian Central Information Service


Exploring Public Relations by Ralph Tench and Liz Yeomans 2006 PDF eBook

1$
Buy!Download Size: 95.3 MB


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