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Global Marketing A Decision-Oriented Approach (4th Edition) PDF eBook

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Global Marketing: A Decision-Oriented Approach (4th Edition) by Svend Hollensen
English | ISBN: 0273706780 | 2007 | PDF | 752 pages | 15,7 mb

Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.

Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing.
Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide.




Global Marketing A Decision-Oriented Approach (4th Edition) PDF eBook

1$
Buy!Download Size: 25.42 KB


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