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International Encyclopedia of Marketing PDF eBook

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Jagdish Sheth, Naresh Malhotra, "International Encyclopedia of Marketing"
English | ISBN: 1405161787 | 2011 | 1534 pages | PDF | 10 MB

With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6–volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far–reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi–level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross–referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing


International Encyclopedia of Marketing PDF eBook

1$
Buy!Download Size: 9.27 MB


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