Shoping cart:
Empty
Cheap Software
Search by Letter:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All programs New Mac

Marketing Out of Control by Keith Wardell PDF eBook

10$
Buy!Download Size: 3.2 MB


Marketing Out of Control by Keith Wardell
English | 2007 | ISBN: 0615163165 | 265 pages | PDF | 3.34 MB

Horrors! The consumer has taken over marketing! How dare he? We marketers know what the consumer wants better than he does! A GM engineer put it best when he said, "How will they know what they want until they know what we have to offer?"

All kidding aside, that unnamed GM engineer actually made that statement; I read it in Dr. Philip Kotler's Marketing Management in 1998. Kotler refers to that attitude as a product orientation, and that kind of orientation does not serve the consumer well. But the internet has changed all that, and Wardell explains how it happened--and what the marketer should do about it--in this book.





Marketing Out of Control by Keith Wardell PDF eBook

10$
Buy!Download Size: 3.2 MB


Customers who bought this program also bought:




Software Store Deal of the Day

2010 SUPER PACK 4

2010 SUPER PACK 4

Unclude: Adobe Acrobat 9.0 Pro Extended (1 dvd), Adobe Photoshop CS5 Extended 12.0 (1 dvd), Autodesk Autocad LT 2011 (1 dvd), Corel WinDVD Pro 2010 10.0.5.291 Multilingual, CorelDRAW Graphics Suite X5 15.0.0.486, DVD Cloner VII 7.10.992, TechSmith Camtasia Studio 7.0.0

Real PriceSaving Deal of the Day View it »
$2960 94.6%229$BUY!
We recommend
Categories
© 2010-2017. All rights reserved.