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Roger Best Market-Based Management 6th Edition PDF eBook

1$
Buy!Download Size: 15.98 MB




English
ISBN: 0130387754
2012
576 pages
PDF

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.


Roger Best Market-Based Management 6th Edition PDF eBook

1$
Buy!Download Size: 15.98 MB


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