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eTourism Case Studies Management and Marketing Issues ed. by Roman Egger, Dimitrios Buhalis PDF eBook

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"eTourism Case Studies: Management and Marketing Issues" ed. by Roman Egger, Dimitrios Buhalis
Routledge, Butterworth-Heinemann, Elsevier | 2008 | ISBN: 0750686677 1136405003 9781136405006 9780750686679 | 508 pages | PDF | 9 MB

This book explores the newest developments in the field of eTourism, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids.

The book bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions.
This is the first book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders.
With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories.

Contents
List of figures
List of tables
Editors
Contributors
Preface
Preamble and acknowledgements
Introduction: Roman Egger and Dimitrios Buhalis
Part One: Hospitality
1. InterContinental Hotel Group: dealing with online intermediaries
2. InterContinental Hotel Group: managing inventory with HOLIDEX PLUS
3. Sino Group of Hotels: handling multi-property operations
4. Omena Hotels: technology towards operational efficiency
5. Carnival City: valuating guests in the gaming industry
6. Hotel Sallerhof: innovations in interaction
7. 'Emmantina1 and 'Palmyra Beach1 Hotels: distribution for independent hotels
8. Orbis On Line: Internet Distribution Strategies for a Regional Hotel Group
Part Two: Intermediaries
9. Lastminute.com: from reservation system to lifestyle portal
10. Wotif.com: last-minute selling of distressed accommodation inventory
11. A2Z Professional Travel Ltd: online travel agency in Thailand
12. HWG: increasing intermediated flows
13. Incoming partners: integrating operations
14. SideStep: travel meta-search engine
15. HolidayCheck: rendering holiday impressions
16. TUI: integrating destination information
17. Cultuzz: managing eBay as a distribution channel
Part Three: Destinations
18. VisitBritain: satisfying the online market dynamics
19. Spain.info: towards stakeholder network
20. BonjourQuebec.com: a Vision, a Strategy, a Brand
21. The Province of Rimini: communicating with the customer
22. Tanzania: extending eTourism tools utilization
23. Tiscover: destination management system pioneer
24. Feratel Media Technologies: providing DMS technology
25. Destimation.com: online solutions for destination management companies
Part Four: Transportation
26. British Airways: customer enabled interactivity
27. Kulula.com: low-cost carrier and ICTs
28. Finnair: innovating interactivity
29. Enterprise Rent-A-Car: mainstreaming distribution
30. Lufthansa Systems: dynamic pricing
Part Five: Information communication technology systems
31. eCTRL Solutions: Trip@dvice technology
32. The green card (Targeta Verda): a tourist card for the Balearic Islands
33. CheckEffect: Benchmarking e-Marketing performance
34. TAI (Day Trip Indicator): measuring value added in the tourism sector
35. Tourism Technology: travel wholesale management system
36. Digital Tourism Assistant: enquiry management solution for destinations
37. Amadeus: Evolution of GDS
38. Amadeus: global distribution system's new paradigm
39. Pegasus Solutions: providing interconnectivity
Part Six: Mobile systems
40. Rivertale: mobile services for cruise ships
41. LOVO: the mobile lifestyle assistant
42. Aladdin: a mobile destination management solution for incoming agencies
Epilogue: The eTourism Future
with TOC BookMarkLinks




eTourism Case Studies Management and Marketing Issues  ed. by Roman Egger, Dimitrios Buhalis PDF eBook

10$
Buy!Download Size: 7.8 MB


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